Re-invigorating a British icon with an urban attitude and tales of the city.

Founded in 1976, Warehouse was the original high-street boutique. Under the creative direction of Alasdhair Willis, we developed a complete rebrand and visual repositioning of the long-standing British fashion retailer, giving it an urban, contemporary edge.
In essence, we made the city the brand — using very British urban landscape and contemporary graphic language to compete against the new arrivals of Zara, Mango and COS. Within the re-brand, we worked on the development of logo creation, brand identity, packaging, campaign art-direction and film-making.