MAKING EVERYDAY FASHION EXTRAORDINARY. MAX&Co is a bold and vibrant contemporary fashion brand, born in Italy in 1986 as part of the Max Mara group.

Our work with MAX&Co wasn’t about reinvention. Their clothes are artfully simple, designed for modern life and for elevating the everyday. When you define your brand attitude early on, if it’s not something you’re revisiting and holding yourself to over the years, it can gradually lose its way, often without you noticing. We wanted to work with MAX&Co to reassess and re-approach their visual identity in order to re-energise the brand, to bring back their unique spirit and live up to their mission of making every day fashion extraordinary.