FUSING CREATIVITY, PROGRESSION AND PERFORMANCE. Adidas is a brand associated with power, determination, grit and attitude. Stella McCartney is fashion-led, unexpected, natural and playful. We harnessed and amplified those visions through the means of inspiration, innovation and immersion.

Adidas by Stella McCartney had to be seen as a sports brand with a higher and deeper purpose. A brand that was bolder, more single minded and more disruptive — themes that had to be evident in benchmark creative delivered to global markets.

The result is now a long-term collaboration between Stella McCartney, Adidas and the creative diversity of our studio — from campaign art-direction, film creation, brand identity and packaging design.