FUSING CREATIVITY, PROGRESSION AND PERFORMANCE. Adidas is a brand associated with power, determination, grit and attitude. Stella McCartney is fashion-led, unexpected, natural and playful. We harnessed and amplified those visions through the means of inspiration, innovation and immersion.
Adidas by Stella McCartney had to be seen as a sports brand with a higher and deeper purpose. A brand that was bolder, more single minded and more disruptive — themes that had to be evident in benchmark creative delivered to global markets.
The result is now a long-term collaboration between Stella McCartney, Adidas and the creative diversity of our studio — from campaign art-direction, film creation, brand identity and packaging design.CLOSE
The SS18 campaign focused on having less impact in the environment. Innovative approaches were used to ensure that less waste is produced, less emission is caused and less travel is incurred. The activation allowed the consumer to experience a virtual welcome by Stella, virtual workouts, interactive animations and our holographic takeaway. Innovative techniques were central to creating a collection and fitness experience, which has less impact on the environment. Cutting-edge hologram technology allows us to transport knowledge without travel emissions