THE CREATION
We worked alongside the team at A Plastic Planet to create plasticfree.com—the world’s first materials and systems solutions platform that empowers designers to reimagine a waste-free world. Rich in proof points, case studies and insightful editorial from leaders in the worlds of design and science, it connects designers directly with those at the forefront of sustainable material development and scalable systems change.
Through a rigorous design and strategy process, Made Thought delivered an offering that seeks to reshape entirely how designers conceive and make. As specialists in luxury design with a specific interest in the aesthetic of sustainability, we envisioned plasticfree.com as not only a much-needed and overdue resource but also a beautiful, considered, design-led experience–a website capable of inspiring positive change tailored for the most discerning of audiences.
“All designers are like magpies—always looking for something new, different or exciting,” says Made Thought’s founding partner Ben Parker.
“After all, with so much innovation currently being driven by sustainability, it means PlasticFree is a unique inspiration platform for the creative industry. It helps translate topics that can often be lofty or very dry, making them both digestible and desirable.
And, critically, it feels optimistic, a place full of potential and possibility of making a plastic free world. There are many 'trend' sites out there already. What designers need is trusted, fresh, relevant information, delivered in a way they want to consume it.”
