EXAGGERATING THE VISION OF THE DESIGNER’S DESIGNER. Tom Dixon is a British design and manufacturing company specialising in lighting and furniture. With a recognised commitment to innovation and a mission to revive the British furniture industry, the brand is inspired by the nation’s unique heritage.

Our on-going creative partnership with the company has resulted in a series of graphic and physical responses that reflect founder Tom’s witty and eyecatching aesthetic, many of which are inspired by classic British design codes.

We pride ourselves on taking time to think deeply, but creating a relevant and compelling visual identity and packaging concepts for a design icon like Tom demanded a different order of thought and consideration. Our challenge was to capture the spirit of the products whilst being intentionally eclectic, characterful and esoteric.