G.F SMITH

CREATING A TACTILE UNIVERSE FOR THE WORLD'S FINEST PAPER COMPANY. A brand with nearly 140 years of heritage, G.F Smith provides the finest speciality papers to the creative and fashion industries.

Our challenge was to raise the desirability of paper across the creative community in a world that is increasingly digital. With an approach unlike any of its peers, and a consciously daring attitude, driven by creativity and innovation in every shape and form, our approach was to captivate through beauty, inspiration and spectacle without forgetting the proud history of a company that has been pioneering in its trade since the late 19th century. We’ve worked with G.F Smith as a creative partner for over twelve years, helping to articulate all aspects of the brand including a new identity to create an organisation more relevant for today.

Awarded D&AD “BLACK” Pencil for Brand Expression in 2015.

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1885 ONWARDS

THE POSSIBILITIES OF PAPER - COLORPLAN

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Highres GF Smith Colorplan Edition 274

INSIGHT

A limited edition print series that explores the beauty and vibrancy of colour through graphic vignettes of butterflies. An assortment of Colorplan tones and print techniques–in collaboration with renowned printers from around the world–showcase traditional and contemporary finishes. The artful and expressive reinterpretation demonstrates the vast potential of printing and Colorplan paper.

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Edition Two is a collaboration with another of our long-term clients, French print and production house Imprimerie Du Marais. Stepping back from the micro reveals a sculpted butterfly wing, with detail deboss and holographic foil.

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PORTAL, A JOURNEY THROUGH COLOUR

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PORTAL DIGITAL INVITE

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INSIGHT

In August 2022, we worked with the G.F Smith team to bring to life a sensory sculpture as part of the Freedom Festival in Hull. ‘Portal’ is an exploration of colour and sound, designed to showcase all 55 shades of the Colorplan range.

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INSIGHT

Comprised of 2098 hand-crafted boxes, the sculpture was designed around four different colour collections–Reds, Blues, Greens, and Monochrome–with each collection featuring a synaesthetic soundscape inspired by its hue.

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THE POSSIBILITIES OF PAPER - ACCENT RECYCLED

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COLORPLAN MINI

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‘PORTRAIT OF A COMPANY’ BRAND BOOK

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THE COLLECTION WALL

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THE COLLECTION WALL

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PAPER PROMOTIONS

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‘BEAUTY IN THE MAKING’ EXHIBITION

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‘PAPER CITY’ EXHIBITION AT HULL CITY OF CULTURE

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‘THE PERFECT PAPER AEROPLANE’ PROJECT

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BRAND IDENTITY

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RELATED PROJECTS

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G.F SMITH: COLORPLAN

Taking the iconic Colorplan global
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REDEFINING BREWDOG

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