CELEBRATING COMMUNITY, INDIVIDUALITY AND DIFFERENCE. True & Co makes underwear that allows women to be themselves. But as a data driven brand, known for their unique fit quiz, what they knew about the consumer wasn’t reflected in the experience. There was an untapped opportunity to own the science behind the perfectly fitting products and how you feel when you wear them. We looked for ways to turn insight into honesty, building a new progressive spirit to inspire, engage and broaden the True & Co community.