DEFINING A NEW LONDON WHERE TIME BEGINS. To be completed by 2037, the 150-acre site of the Greenwich Peninsula will comprise seven neighbourhoods with more than 15,000 new homes, 13,000 new jobs, two schools, bars, restaurants and two and a half kilometres of river walkway. It is the largest single regeneration project undertaken in London. Our work defined the visual strategy and brand world for a new and inspiring district at London’s eastern gateway.