CREATING RESPONSIBLE DESIRE FOR BRANDS OF TOMORROW. We see every brand as an opportunity for change: rethinking and reinventing business models to make positive change through creativity. We believe responsibility must be woven into the core of a brand, to create desirable products that are not only beautiful but useful and durable too. The best time to start is now.
"We’ve come to a crossroad as a company ourselves. Our old way, of just making beautiful things, isn’t the best use of our expertise anymore. We need to use our skills to create beautiful, desirable products of tomorrow that have responsibility to the planet and to people at their core. We are living in a pivotal moment, moving from think tanks to action tanks.
In 2018 we began work on Heckfield Place, a hotel in the countryside with a more humble perspective. It's a place where people, nature, time, place, seasons, cycles – universal things that we all feel deeply and connect to instinctively – are at the core.
For us, what started as a branding project soon became much more profound. As we explored the history of the land Heckfield stands on, the nature that brings life to it and the community that surrounds it we found our eyes opened. It was a realisation that everything is connected, that what you put out into the world is what you get back.
The world is changing and so must we. From brands and organisations ‘presented by’ we are moving to how they ‘contribute to’ things, and this is exactly what Heckfield Place is about. Learning, growing, contributing.
At the same time we were also producing the second issue of our journal, To Think, which was co-edited with our responsibility advisor Siân Sutherland. The culmination of these projects had a profound and irreversible effect on our team, it was the wake-up call we needed to see differently."
Ben Parker, co-founder Made Thought
STEP INTO TOMORROW
OUR AREAS OF EXPERTISE
In-depth workshops to identify key opportunities based on the responsible initiatives that make the most sense for you.
We believe it is creatives who must lead the way in creating beautiful, useful and durable products for tomorrow.
We challenge category conventions to deliver real change, creating industry-leading brands with the power to create a better future.
WE SUPPORT THE UN’s SUSTAINABLE DEVELOPMENT GOALS
In 2015, all UN member states agreed on 17 global goals to end poverty, fight inequality and tackle climate change by 2030.
We support all of the goals but feel we can make the most tangible difference by focusing on the following three.
GOAL 12: Responsible Production and Consumption
GOAL 10: Reduced Inequalities
GOAL 4: Quality Education
Each goal will be supported by a set of actions that we will be implementing in 2021 and beyond. Our full action plan will be released later this year.
THE FUTURE IS HERE
We’ve been lucky enough to work alongside some of the world’s most progressive brands, helping them on a journey to becoming more responsible versions of themselves.
“Instead of a design agency we found a thought partner and instead of a rebrand we ended up completely pivoting our business. But that is only a tiny part of the story.”
James Watt, co-founder Brewdog