THE INTIMACY OF EXQUISITE PRINT IN AN ALWAYS ON WORLD. We believe paper has a new niche in our digital world as a precious medium for deep connection — consider the excitement when receiving a personal handwritten letter. So together with the world’s finest print house we’ve worked to capture the promise of what printed material can be.
We were given the great privilege of re-telling the story and re-affirming the skill of the world’s finest print house, the Imprimerie du Marais in Paris.
With a history spanning back to 1954, we were commissioned to produce a new brand identity to better reflect the standing, quality, stature and future ambition of this remarkable print atelier. With work of an uncommon level of craft and beauty, our task was to push the boundaries of print and design, challenging and elevating the very idea of what print is.
The result is an identity that exudes its own distinct confidence and clarity, and is in keeping with the company itself — as precise as it is understated.
L’ART DU POSSIBLE — BRAND BOOK
L’art du Possible is an attempt to distill the essence of what happens inside Imprimerie du Marais.
It was designed to take the reader into a world of print and wonders, possibilities and innovations from the moment it’s first opened. We wanted to deeply connect readers to the brand’s history and the key was storytelling. Together we created a seemingly blank notebook that hides in its pages eight family memories that mark, in their own words, the history of the printing house.
“We work in the present, in the doing, the effort, going beyond the established limits, aware that printing will set our work for posterity. We start from the principle that everything is possible and create objects that embody our passion, our goal and our privilege: to be printers.”