BUILDING A DIGITAL KINGDOM TO ENGAGE WITH A NEW GENERATION OF ACTION GIRLS. Adidas StellaSport is a collection of “action clothes for action girls” that continues the contemporary aesthetic of sport and fashion wear. The StellaSport collection is sportswear with a ‘pop performance’ twist. Stella McCartney was responding to the energy and attitude of a new generation of ‘action’ girls who are inspired by the world around them, not led by it.
