AQUIS
![Screenshot 2022 10 24 at 11 25 31](https://www.madethought.com/uploads/projects/_landscape768/Screenshot-2022-10-24-at-11.25.31.png)
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THE CONTEXT
Aquis came to us with a 30 year history and cult following. Founded on the tenants of simple tools for better hair, powerful technology and deep understanding of hair biology, they had a powerful story to tell of technology, empathy and innovation that they weren’t communicating: what looks like an average towel is anything but.
![Screenshot 2022 10 24 at 12 50 45](https://www.madethought.com/uploads/projects/_portrait768/Screenshot-2022-10-24-at-12.50.45_2022-10-24-131349_hoev.png)
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![Vertical Aquitex](https://www.madethought.com/uploads/projects/_portrait768/Vertical_Aquitex_2022-10-24-120051_ifwr.jpg)
![Screenshot 2022 10 24 at 11 42 14](https://www.madethought.com/uploads/projects/_landscape768/Screenshot-2022-10-24-at-11.42.14.png)
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![Horizontal Do Less To Do More](https://www.madethought.com/uploads/projects/_landscape768/Horizontal_DoLessToDoMore.jpg)
![Screenshot 2022 10 24 at 11 53 02](https://www.madethought.com/uploads/projects/_landscape768/Screenshot-2022-10-24-at-11.53.02.png)
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![Screenshot 2022 12 08 at 12 11 52](https://www.madethought.com/uploads/projects/_landscape768/Screenshot-2022-12-08-at-12.11.52.png)
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![Screenshot 2022 10 24 at 12 59 09](https://www.madethought.com/uploads/projects/_portrait768/Screenshot-2022-10-24-at-12.59.09.png)
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![Vertical Packaging](https://www.madethought.com/uploads/projects/_portrait768/Vertical_Packaging_2022-10-24-115306_ijja.jpg)
3D Partner: Found Studio