INSPIRING A BETTER FUTURE. Pinterest is a dynamic, user-driven platform in a world where social feeds have led visual culture consumption to become passive and mindless. Pinterest, with its boards of user-curated promise, is the antithesis of this kind of inertia. It’s a made-to-order window into the possibilities of tomorrow, and a catalyst for activity and creativity.

We set out to give Pinterest a brand identity as fluid, personal and creative as its own platform — driven by the meandering choices of the user and their ever-evolving dreams of what might be.