Our work started with defining their strategy and evolving their voice to represent the distinctive progressive business they are. It was important that their visual and communication style was free from any connections to sector or level of premiumness; it had to be rooted in their authority on creativity.
Establishing clarity around their purpose and what makes them different was the first step, the second was connecting this with the content they put out into the world. We saw an opportunity for them to further establish themselves as an authority in these areas; to be more active and more reactive in the world of business and creativity. When they mentioned creating their own podcast series was an ambition, we worked to define and brand ‘Private Views’: a podcast showcasing ideas and opinions inside the world’s most exciting creative studios.
Similarly, ‘Now Needs New’, a project which began in March 2020, was another active, tangible output of our strategy for Ask Us For Ideas — bridging creativity and business at a time when many businesses were very much in crisis. As the face of business changes, they now have the tools to react quickly and show, by example, how creativity can be used within businesses as a lever for actionable change to help navigate new times.
