DEFINING A NEW CREATIVE FORCE BRIDGING BUSINESS AND AGENCY. Ask Us For Ideas was founded in 2010 by Nick Bell and Toby Wilkinson. They are creative matchmakers, connecting ambitious businesses with the world’s most remarkable agencies. Ask Us For Ideas have always had a unique perspective: they are committed to helping businesses around the world maximise creativity to drive them further. They came to us to help define their purpose and communicate their ideas, expertise and insight to a wider audience.
Our work started with defining their strategy and evolving their voice to represent the distinctive progressive business they are. It was important that their visual and communication style was free from any connections to sector or level of premiumness; it had to be rooted in their authority on creativity.
Establishing clarity around their purpose and what makes them different was the first step, the second was connecting this with the content they put out into the world. We saw an opportunity for them to further establish themselves as an authority in these areas; to be more active and more reactive in the world of business and creativity. When they mentioned creating their own podcast series was an ambition, we worked to define and brand ‘Private Views’: a podcast showcasing ideas and opinions inside the world’s most exciting creative studios.
Similarly, ‘Now Needs New’, a project which began in March 2020, was another active, tangible output of our strategy for Ask Us For Ideas — bridging creativity and business at a time when many businesses were very much in crisis. As the face of business changes, they now have the tools to react quickly and show, by example, how creativity can be used within businesses as a lever for actionable change to help navigate new times.
THE CREATIVE STUDY
In 2022 we worked alongside the AUFI team to devise The Creative Study—an attempt to define the undefinable and find out what it really means to be a creative practitioner in the 21st century.
With AUFI’s unrivalled access to the best creative minds, we interviewed some of the world's top agencies—harvesting insights and opinion on how they work, what they think and where they are heading.
From hundreds of hours of interviews, conducted across ten global cities, we were able to deep dive into the business of creativity and how it’s shaping our industry, and our broader world.
As part of the report, we designed a series of infographic posters and an interactive microsite to bring the data to life.
Discover the full report here.CLOSE