THE NUE CO.

ARTICULATING A NEW TYPE OF BEAUTY BRAND, WITH AN IDENTITY AS PURE AS THE PRODUCT. The Nue Co. is a supplements brand that is bridging the gap between science and natural innovation, making products as pure as they are powerful.

Much of the beauty industry trades in beautiful artifice: the appearance of health, the bewitchingly long and alien ingredients list, the persuasive marketing lyricisms. The Nue Co. does the opposite — it stands for inner wellness, simplicity, less ingredients, less design, less noise. We looked for ways to refine their purpose, cultivate trust and make simplicity stand for something.

CLOSE

RELATED PROJECTS