Development of a new luxury hotel in Cambridge, England that merges the illustrious past with a contemporary sense of imaginative creative.

We’ve been a central partner in the development of this new luxury hotel in the city of Cambridge, merging an illustrious past with a contemporary sense of imaginative creativity and quintessentially British wit.

Offering a place to rest and recuperate since 1834, the University Arms has been a fixture in the city ever since, but this new transformation has created a destination that is truly iconic. Working alongside architect John Simpson and interior designer Martin Brudnizki, we have created identities for the hotel, and for its stand-alone restaurant Parker’s Tavern led by executive chef Tristan Welch.

The results are sensitive to the history of the place, but undeniably contemporary, using the iconography of books and learning as creative inspiration. Throughout the hotel, in its fabric and across beautifully realised collateral, profound thoughts, aphorisms and musings are written in long-hand to create a silent dialogue with guests.

Our choice of typeface was also a nod to the history of the city and centuries of academic progress; Baskerville was designed by John Baskerville, employed in the mid-18th century as publisher and printer to Cambridge University Press.

BEST CITY HOTEL, The Sunday Times, 2018