Giving a world-leading music technology brand a visual identity to match.
Founded in 1999, Ableton creates exceptional music hardware and software that is used and loved by a loyal and devoted customer base.
The brand and visual identity was at odds with the excellence of the product. We were brought in by the founder to completely overhaul the identity, from voice to brand behaviour, transforming every touchpoint including product packaging and to in-store activations.
We also developed the product design of Ableton’s 2nd generation music hardware ‘Push 2’. Working with the internal development team we crafted the exterior form of the device to be sympathetic with the identity system we had just delivered. We let usability and function guide the design without compromising on style.
How do you engage musicians without obsessing about technology?
By re-focusing the brand as a more human organisation, connected with its users.