PINTEREST PREDICTS

THE CONTEXT

People use Pinterest to plan for the future. This means that they know what’s next. In fact, for the last three years, 80% of their report predictions came true. Pinterest Predicts isn’t another year-end trend report, it's a not-yet-trending report—a window into the future, from the place where people go to plan it. 

Each trend is borne from global Pinterest search data, this time comparing the analysis period of September 2020 to September 2022. As part of our ongoing partnership with the brand, our job was to bring all 27 trends to life–forming an engaging digital experience to connect with the Pinterest Business audience. 

THE CREATION

“This project was about creating surreal spaces that bring to life the future mindsets of pinners and the trends that will emerge in 2023. The immersive worlds that we created invite the Pinterest Business audience in, providing a visually evocative platform to unpack and frame each trend’s relevance for marketeers in the coming year.”

– Al Webb, creative director, Made Thought