Always Redefining Convention. Shaping a new future of automotive innovation.

ARC has torn up the rule book to redefine the convention of what a motorbike can and should be to create a new relationship between rider and machine.

Our role was to launch ARC’s inaugural product and bring their brand story to life. We have worked closely with the ARC team to help strategically position their first product, ARC Vector, as a new benchmark in electric automotive engineering — helping refine their visual expression and disrupt the category.

Launching at ECIMA Motorcycle show in Milan in November 2018, we’ve created the ARC brand space and product experience alongside directing the brands launch film.