ADIDAS by STELLA McCARTNEY | BARRICADE
Twisting the beauty of sports performance.
When two creative powerhouses come together and collaborate, the hybridisation of style and performance is inevitable — but — still needs communicating in a way that is distinct and inspiring. Our work had to mirror the combination of Adidas’ technological expertise with the classic beauty of Stella McCartney’s creative direction. The result is an unconventional twist on the beauty of sports performance as it collides with the stunning simplicity and elegance of Stella McCartney’s design.