We are not defined by a single project. Our portfolio spans a diverse client base throughout the creative, retail and lifestyle industries. Our work across these sectors combines to create an eclectic and rich handwriting with a unique level of proven experience.
Global Reach
We are well versed in managing significant and complex projects, working internationally with clients in Miami, China, Switzerland, Sweden, New York, Saudi Arabia, Argentina, Brazil and Germany.
Scale
We work with a broad spectrum of discerning clients, from small, niche boutique brands, to the largest global organisations.
Capability
Our full agency offer allows us to define and build brands consistently across all platforms, from core logotype and identity, packaging and POS through to digital and retail experiences.
Informed
We understand and are sensitive to the 'codes' of luxury branding, working with market leaders across a diverse range of creative industries, from fashion, fragrance and beauty through to hospitality, technology and property.
Viewpoint
We possess a strong viewpoint and methodology to the way we work. We do not believe in mimicking trends, we prefer to create them.
Heart and Head
We do not believe brands can be created purely out of analysis and research. Truly remarkable brands have to be creatively-led from the heart, as well as the head.
Scope
Our track record in elevating iconic and well established brand identities through attention to detail, careful brand management and guardianship.
Balance
Any visual identity must achieve harmony between professional authority and creative opportunity. A brand must demonstrate its expertise whilst championing creativity.
Good Thinking
You must trust us as editors. We have the benefit of distance, have no sentimentality, and will advise you honestly, creatively and with belief.
A Partnership
Made Thought works 'with' our clients, rather than 'for' them. We believe that good design comes through good relationships. These relationships often mature into long term partnerships.
Commitment
We approach our projects with true passion and dedication that immerses us on a creative journey with our clients. Above all, we care.
