Elevating an everyday business to captivate creatives by creating a tactile universe for the world’s
finest paper company.
A brand with nearly 140 years of heritage, G.F Smith provides the finest speciality papers to the creative and fashion industries, our challenge was to raise the desirability of paper across the creative community in a world that is increasingly digital.
With an approach unlike any of its peers, and a consciously daring attitude, driven by creativity and innovation in every shape and form, our approach was to captivate through beauty, inspiration and spectacle without forgetting the proud history of a company that has been pioneering in its trade since the late 19th century. We’ve worked with G.F Smith as a creative partner for over seven years, helping to articulate all aspects of the brand including a new identity to create an organisation more relevant for today.
Awarded D&AD “BLACK” Pencil for Brand Expression in 2015.
How do we raise the desirability of paper amongst the creative community in an increasingly digital world?
Reinvent the story and excite people through the power of the physical and the tactile. Create a cultural brand with the product and story at its heart.