G.F SMITH: COLORPLAN

ENGAGING AND INSPIRING CREATIVITY THROUGH PAPER. The Colorplan brand reflects the same effortless simplicity, confidence and beauty of the product itself, concentrating on the expressive qualities inherent in the paper, rather than focusing on its technical attributes. This viewpoint directly engages and inspires the design audience who specify the product across multiple applications.

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INSIGHT

The business cards use a technique we call ‘paper marquetry’ where individual shapes of paper are physically glued to a backing card. This allows the brand — a paper company — to showcase up to four paper stocks per card. The original design was so successful that we had to introduce textures into the different coloured stocks so that recipients could understand how these were constructed.

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COLORPLAN DIRECTIONS

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PLAY BOOK

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NOTE BOOK 1 & 2

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COLORPLAN ‘TIDAL’ EXHIBITION, LONDON

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COLORPLAN AT LUXEPACK, EXHIBITION, MONACO

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COLORPLAN ‘MINI’

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COLORPLAN ‘CHAOS’, EXHIBITION, TOKYO

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COLORPLAN ‘CLOUDSCAPE’, EXHIBITION, MELBOURNE

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COLORPLAN ‘PRISM’, WINDOW INSTALLATION, LONDON

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RELATED PROJECTS

G.F SMITH

The future is paper