Being famous for your future, not your past.
Since its founding in 2007, Brewdog has been visionary. Its rebellious nature and its desire to rip up the rule book has turned it into one of the most successful start ups in the UK and the world’s largest crowdfunded business with over 120,000 shareholders, their equity punks. After years of growth and change, they had outgrown their brand identity. Our work started with helping reimagine a new vision, purpose and creative attitude for both brand and business that would set it up for the future.
THE CHALLENGE was to reimagine the Brewdog brand. This was NOT simply about a new logo or packaging design.
OUR AIM was to set a new progressive benchmark and behaviour for the beer industry.
WE BEGAN by redefining Brewdog’s values and principles and understanding their ambitions for the future.