ADIDAS by STELLA McCARTNEY
Fusing creativity, progression and performance.
Adidas is a brand associated with power, determination, grit and attitude. Stella McCartney is fashion-led, unexpected, natural and playful. Our challenge was to harness and amplify the vision of these two super brands by means of inspiration, innovation and immersion.
Adidas by Stella McCartney must be seen as a sports brand with a higher and deeper purpose. A brand that was bolder, more single minded and more disruptive — themes that had to be evident in benchmark creative delivered to global markets.
Whilst Adidas have traditionally used large advertising agencies for their campaigns, over the last five years, we’ve become the team they turn to for more of their expressive and breakthrough visually-led brands where the visual presence needs to be disruptive.
The result is now a long-term collaboration between Stella McCartney, Adidas and the creative diversity of our studio — from campaign art-direction, film creation, brand identity and packaging design.