Fusing creativity, progression and performance.

Adidas is a brand associated with power, determination, grit and attitude. Stella McCartney is fashion-led, unexpected, natural and playful. Our challenge was to harness and amplify the vision of these two super brands by means of inspiration, innovation and immersion.

Adidas by Stella McCartney must be seen as a sports brand with a higher and deeper purpose. A brand that was bolder, more single minded and more disruptive — themes that had to be evident in benchmark creative delivered to global markets.

Whilst Adidas have traditionally used large advertising agencies for their campaigns, over the last five years, we’ve become the team they turn to for more of their expressive and breakthrough visually-led brands where the visual presence needs to be disruptive.

The result is now a long-term collaboration between Stella McCartney, Adidas and the creative diversity of our studio — from campaign art-direction, film creation, brand identity and packaging design.


SS18 Social Campaign featuring
Ming Xi
AW17 look book featuring Karlie Kloss
FW17 Campaign
FW17 Campaign
FW17 Look Book
SS17 campaign featuring Karlie Kloss
SS17 look book
SS15 Campaign
SS15 Look Book