Developing an identity as progressive as the product innovations it communicates.

The dot has become a key brand signifier of the Stella McCartney brand, and whether printed or digital, the identity is always alive.

Bringing the right balance between the performance sport world of adidas and the luxury fashion world of Stella McCartney has resulted in a creative framework that bends, morphs and responds to accommodate the facets of the Adidas by Stella McCartney brand and at the same time creating a unique personality. It is a brand with innovation at its heart and in its every move.

We developed an identity as progressive as the technologies and product design it represents, through materiality and environmental credentials as well as generative design solutions for packaging.

One core and strong graphic asset can and should be used in infinite ways.