Articulating a new type of beauty brand with
an identity as pure as the product.

The Nue Co. is an English-based organic food based supplement brand bridging the gap between science and natural innovation. Our approach was to create an identity that brought together the human and the scientific — a combination inherent in their beliefs.

Establishing visual balance between these two facets was critical to the success of the solution; to engage and build trust and deliver a ‘must-have’ sense of anticipation. Strategically, we knew we would have to make that balance work for an audience that actively wants to trust, but needs to feel their own sense of discovery. Simplicity and creativity with a controlled and restrained design-led aesthetic using ‘moving poems’ was matched with a playful creative expression.

Beautiful simplicity and creative optimism was combined with a more functional graphic style to create an animated and energetic personality.