WHAT WE DO

We believe in HEARTFELT STRATEGY and TRANSFORMATIVE DESIGN to progress brands, create purposeful products and humanise services for people to FALL IN LOVE with.

No matter the project scale or how difficult the problem, we keep things simple and personal. Our approach is COLLABORATIVE and UNCONVENTIONAL — we get under the skin of your ambition and challenge, working alongside you to land the best possible solution that we all believe in. All we ask of you — be open to change.

THINKING AND MAKING

We help ELEVATE and TRANSFORM brands by adding VALUE and DESIRE at every opportunity.

Our studio’s name is derived from the two sides to good design, THINKING and MAKING. Our expertise covers all aspects of this creative spectrum:

THINKING

  • Consumer findings and insights
  • Trend forecasting and analysis
  • Brand positioning and strategy
  • Brand personality, photographic identity and tone of voice
  • Brand activation and marketing strategy
  • Brand communication and content strategy
  • Brand behaviour and channel approach

MAKING

  • Identity creation
  • Full brand world
  • Packaging and structural design
  • Product componentry design
  • Art direction of photography and moving image
  • Integrated campaigns and storytelling
  • Retail environment and installations

OUR WORK

The praise we really care about is evident in the length and quality of the relationships we establish with our clients. To be awarded their trust, to work with them in realising a long-term vision, is the most significant recognition of all. We have selected a handful of case studies to showcase some core areas of our expertise:

ALL SECTORS OVERVIEW

We work across a full range of sectors and industries, applying a human-first approach to each of them. From FRAGRANCE and BEAUTY to PLACES and SPACES to FASHION and LIFESTYLE we aim to set a new standard in each of them. For an overview PDF presentation:  MADE THOUGHT in FOURTEEN INDUSTRIES

BEAUTY and FRAGRANCE

We have an enviable reputation for working with some of the most progressive and aspirational beauty brands of current times — from CHARLOTTE TILBURY and FRÉDÉRIC MALLE to & OTHER STORIES and THE NUE CO.

We work with existing brands or help create new brands from scratch, defining positioning strategy and identity, through to creating the most exquisitely crafted packaging concepts and marketing activations. For an overview PDF presentation: MADE THOUGHT on BEAUTY and FRAGRANCE

ART, DESIGN and LIFESTYLE

We have a strong affinity to the design world having worked across a full spectrum of design and lifestyle brands. From TOM DIXON to DESIGN MIAMI to ESTABLISHED & SONS and G.F. SMITH. For an overview PDF presentation pleas contact us.

OUR AWARDS

D&AD “BLACK” PENCIL — Awarded this rare accolade, the highest honour in creative circles, for the rebrand and brand expression of G. F. SMITH in 2015.

BEST CREATIVE STUDIO IN THE UK — Voted by our peers in 2016, we’ve also been in the top ten for the last five years.

THE DESIGN MUSEUM BEAZLEY DESIGNS OF THE YEAR — Nomination in 2018 for our work with A PLASTIC PLANET.