STELLA McCARTNEY FRAGRANCE

Distilling the creative ambition of the most influential female fashion designer into timeless fragrance design.

We’ve been working with Stella McCartney for 12 years – a relationship that has covered a full range of brand and visual expression – from refined luxury to bold and youthful digital communities. Central to our work with Stella is to faithfully interpret her creative outlook across a variety of tonalities relevant to the audience and business challenge. We’re proud to continue to work with Stella McCartney on all related projects.

STELLA by STELLA McCARTNEY
When it comes to packaging, Stella looks to us to develop solutions that blur the boundaries between a vintage inspired aesthetic and more contemporary sensibilities. We developed a visual approach for her first fragrance that involved finding solutions that drew from both areas.

STELLA IN TWO
A more conceptual incarnation of the first fragrance, ‘Stella In Two’ employs the use of graduated opaque glass to simulate traditional ceramic bottles. We contrast this vintage texture with more contemporary geometric forms. The design approach we took evokes the existing brand values but interprets them in an edgier, fashion-led aesthetic.