A new haircare brand that captures the career of one of the most visionary hair stylists of modern times.

Sam McKnight is the hairdresser’s hairdresser, and over four decades has developed a reputation as an exceptional stylist. His work spans salon to catwalk. He’s been involved in 400+ covers for British Vogue, and was the subject of a unique exhibition at Somerset House.

We helped Sam develop the brand packaging for his first range of hair styling products, launched at Liberty of London. The products adopt a framing style inspired by the imagery common to the fashion vernacular, with carefully chosen typographic balance set against powerful rich colours all of which helps to meet Sam’s aspiration of injecting fashion, glamour and ease into hair styling – giving women the confidence to style themselves.