A brand to celebrate the light and the dark.

Born in Vienna, trained at the Viennese University of Applied Arts, Peter Straka has been on a quest to fully express the philosophy of the Jugendstil movement in his work. In 2003, he created KAIA as a workshop to develop lighting projects. We worked with Peter to develop an identity that was truly reflective of the values of the KAIA brand, the design philosophy he follows, and the purpose and purity of his designs. We sought to reveal the world of the product and draw people closer to the passion and inspiration behind his work.

The result is an identity of beauty, elegance, honesty and integrity that is a perfect parallel to the geometric perfection and structural honesty of the product, where the circle becomes a binding motif to help communicate the importance of light and dark.