Evoking a sense of the slow and now:
Redefining what a luxury hotel means for the twenty-first century, putting sustainability and onward thinking first.

Heckfield Place is a beautiful English hotel in the heart of the Hampshire countryside. Connected to the land, conscious of its environmental commitments, it has been
restored from its Georgian estate origins to become a truly luxurious escape within
reach of London.

We’ve been working with the owner and management team from the beginning, setting out a brand strategy and narrative that has resulted in a discreet, unobtrusive but elegant visual identity. We’ve created all the collateral, put words to every customer touch point, made films and commissioned photographs to capture the essence of the place.

To us, this was not about “classic luxury”. We consciously moved away from conventional high-end hotel branding to reflect a more understated, authentic and intensely
personal experience. To unearth a visual identity that respects, translates and celebrates the unique facets of this place.

HOTEL OF THE YEAR, The Sunday Times, 2018