Building a digital kingdom to engage a new generation of action girls.

Adidas StellaSport is a collection of “action clothes for action girls” that continues the contemporary aesthetic of sport and fashion wear. The StellaSport collection is sportswear with a ‘pop performance’ twist. Stella McCartney was responding to the energy and attitude of a new generation of ‘action’ girls who are inspired by the world around them, not led by it.

Brand Identity

TopShop, London.

FW17 Campaign

SS17 Campaign

FW16 Campaign

SS16 Campaign

FW15 Campaign

SS15 Campaign