ADIDAS STELLASPORT

Building a digital kingdom to engage a new generation of action girls.

Adidas StellaSport is a collection of “action clothes for action girls” that continues the contemporary aesthetic of sport and fashion wear. The StellaSport collection is sportswear with a ‘pop performance’ twist. Stella McCartney was responding to the energy and attitude of a new generation of ‘action’ girls who are inspired by the world around them, not led by it.

Adidas StellaSport’s Creative Director Alasdhair Willis inspired us to create a digital first campaign to launch the brand. The creative approach aims to empower and inspire the StellaSport girl, showing a world in which she can pursue an active lifestyle without having to compromise her style or innate creativity.

Brandmark
Brand pattern
Garment swing tag
Brand pattern leveraging the Stella McCartney graphic dot but using it in am ore playful expression.
Retail installation at TopShop, London.
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A digital landscape brought to life by athletes activity.
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Signage for retail POS.
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