Building a digital kingdom to engage a new generation of action girls.
Adidas StellaSport is a collection of “action clothes for action girls” that continues the contemporary aesthetic of sport and fashion wear. The StellaSport collection is sportswear with a ‘pop performance’ twist. Stella McCartney was responding to the energy and attitude of a new generation of ‘action’ girls who are inspired by the world around them, not led by it.
Adidas StellaSport’s Creative Director Alasdhair Willis inspired us to create a digital first campaign to launch the brand. The creative approach aims to empower and inspire the StellaSport girl, showing a world in which she can pursue an active lifestyle without having to compromise her style or innate creativity.