CLEANING UP THE DRINKS INDUSTRY, ONE CAN AT A TIME. Due to print ready processes, minimum run sizes, errors in production and forecasting, ONE BILLION perfectly good cans don’t get used every year. The Trash Can initiative from Brewdog aims to stop that. Its aim is to reduce waste by upcycling unused cans. So together with BrewDog we came up with 'Make Earth Great Again' Trash Can Lager, which is printed on sheets of aluminium previously deemed to be unusable. So far, Trash Can Lager has given new life to 111,000 cans which would have otherwise ended up scraped.