At Made Thought what we do is driven by belief as much as commerciality. We’re committed to creating positive change through our work and understand that in times of hardship — including those throughout 2020 — businesses and brands must do more to build trust with their consumers.
We believe that they can only do this by acting in the interest of the common good rather than for their own bottom line.
Ben Parker, our Co-Founder, recently contributed to this subject and the need for brands to build trust in a time of crisis in The Sunday Times and Raconteur’s Future of Advertising segment.
Read the full article here.