“In the Studio With… Made Thought”
In the Studio With — “Inside Made Thought, the London design studio prizing ideas above action.” Managing director Nick Marshall talks through the ‘thought’ element of Made Thought, its growing focus on company culture and embedding sustainability into the studio. Click to read the full interview from LECTURE IN PROGRESS.
Paul talks at Glug on “Where Art and Technology Collide”
We talked at a recent Glug event on “Where Art and Technology Collide”. Paul spoke about the amazing journey of discovery we undertook on The World’s Favourite Colour Project, conducted with our long-standing client G. F. Smith, sharing its unintended outcomes. Click here to watch the full LECTURE.
The colours of everything global study revealed
Following a two year study, working with our ongoing creative partnership with G. F. SMITH, the exhibition ‘Colour of Mind’ opens at their London Show Space in Eastcastle Street, W1. The exhibition is the result of an ambitious online project — THE WORLD’S FAVOURITE COLOUR PROJECT — that became the world’s largest ever colour study attracting responses from Azerbaijan to Australia. The data analysis and the results yielded provide great insight into the human relationship, and our everyday association, with colour. Exhibition opens 18 March until May.
Siân Sutherland joins as Sustainability Advisor
After working alongside Siân on various projects including her own organisation, A PLASTIC PLANET, we are thrilled to announce that she supports Made Thought as an ongoing advisor, bringing her wealth of expertise on sustainability, entrepreneurial and human-centric thinking to the studio.
Through the eyes of designer Scarlet Evans
Lecture in Progress interviewed a number of our team to show how the creative studio works. Click to read the full interview — CREATIVE LIVES — on Lecture in Progress.
TO THINK at Do You Read Me?! Berlin
Our inaugural journal that aims to explore and open up conversations around the visual culture that surrounds us is now stocked at Do You Read Me?! in Berlin. For stockists of TO THINK DEEPER click here.
minim™ launches at Davos
We’ve been working with Unilever on a ground-breaking sustainability initiative that will see a number of its brands available in reusable packaging via an online store and via Loop which is “an innovative new business model for premium durable packaging, which is delivered directly to the consumer, returned and refilled for resale”. The brand is called ‘minim’. More to come shortly.
Considering how involved we are in the fragrance and beauty category, we thought it was high time to take the whole team on a perfume making workshop with Experimental Perfume Club. Our favourite signature scents from the team included cEAUcilia, Eau de Wickes, Aroma Du Moi and lots more…
“The Importance of Durable Design” for CNN Style
“Great design is about having the courage to envision a world unfathomably different to that of the present.” In this thought-led article written by Ben Parker, founder and Creative Director of Made Thought, he discusses the urgent need for long-term thinking in a society caught up in the “endless now”. Click to read the full article — The 10,000-year Clock and the Importance of Durable Design — on CNN STYLE.
Paul judges at Hong Kong Global Design Awards
Paul Austin is a Graphics judge for HKDA Global Design Awards 2018. The Hong Kong Designers Association (HKDA) aims to uphold the status of design practitioners and to encourage the use and the appreciation of quality design in the community.
Made Thought takes over The Design Museum
Made Thought is doing an Instagram takeover of THE DESIGN MUSEUM for two days from 20 November. Following our Beazley Designs of the Year nomination for the “World’s First Plastic Free Supermarket Aisle” we will be challenging the museum’s audience to take part in a series of their own Plastic Free challenges involving food and drink packaging. Our aim is to encourage their 377k followers to record and share their responses to the challenges, which will be announced over the course of the takeover, to inspire positive action to address the global issue of single-use plastic.
“Combining Thoughtful Design and Big Business”
IT’S NICE THAT interviews our two Creative Directors and Co-founders on our approach to work and the importance of working with both large and small business.
“We tend to talk about brands behaving like human beings… and behaving in those different ways is when we identify. It’s where it becomes fascinating to work with brands. It’s so many dimensions and yet the visual part of it is a small fraction of its personality.”
The Design Museum’s Q&A for Beazley Design Awards Nomination
THE DESIGN MUSEUM caught up with our Creative Director, Ben Parker, and Co-founder of A PLASTIC PLANET, Sian Sutherland, over a Q&A to talk more about their Beazley nomination and ongoing creative partnership.
The World’s Greatest Internship
Two interns, over six months, at six agencies, in six cities, around the world.
Six international design agencies including Made Thought have come together with an all-expenses paid immersion for the initiative with two successful candidates spending a month each in London, New York, San Francisco, Graz, Brussels and Sydney. The successful candidates were graphic designer Whitney Badge and copywriter Madeleine Carrucan.
University Arms voted City Hotel of the Year by The Times
We’ve been a central partner to Melford Capital Partners in the positioning and branding of this luxury hotel in the city of Cambridge. Originally a coaching inn established in 1834, our task was to merge an illustrious past with a contemporary sense of imaginative creativity and quintessentially British wit.
The project involved iconic architect John Simpson and interior design by Martin Brudnizki Design Studio, spanning a four-year rejuvenation.
Heckfield Place voted Hotel of the Year by The Times
We’ve been working with the owner and management team of this iconic English hotel for the last three years, setting out a clear visual brand strategy and narrative to help redefine what a luxury hotel means for the twenty-first century whilst putting sustainability and onward thinking at its heart. We’re thrilled to see within six weeks of opening it was awarded this prestigious title from THE SUNDAY TIMES.
“The End of the Unethical” panel discussion at Design Junction
DESIGN JUNCTION asked 50 world-class speakers to take to the stage to explore crucial topics our industry is facing. Our Creative Director and Co-Founder, Ben Parker, joins the debate to discuss “The End of the Unethical” and how a wave of creatives are drawing a line in the sand in contributing to climate change, animal cruelty and poor ethical production.
During LONDON DESIGN FESTIVAL, 20 September, 15.00–15.50, Bargehouse, Oxo Tower Wharf, London. Guest speakers include Anna Winston, architecture writer, Emily Mathieson, founder of Aerende, Ben Parker of Made Thought, and Emma Fromberg of Ellen MacArthur Foundation.
Nominated for The Design Museum Beazley Designs of the Year
Proud to be nominated and exhibited at The Design Museum for our work on a Plastic Free Supermarket Aisle — designed by A PLASTIC PLANET and Made Thought for Dutch supermarket chain Ekoplaza in the Netherlands. The aisle features more than 700 products packaged in recyclable glass, metal, cardboard and biodegradable containers, all clearly signposted by the ‘Plastic Free’ consumer trust mark, designed by Made Thought.
Now in its eleventh year, Beazley Designs of the Year is The Design Museum’s annual celebration of the most original and exciting products, concepts and designers in the world today. Design experts, practitioners and academics from across the world are asked by The Design Museum to suggest potential projects, from which the museum has selected 87 for nomination to display in the exhibition through to January 2019.
To Think Deeper
This journal and each conversation within it began with the same single question: HOW DO YOU GO DEEP IN A SHALLOW WORLD? By placing some of the deepest thinkers we know in conversation together, the dialogue itself branched off into something much deeper and provoked many more questions about visual culture, the power of place and everything in between.
Edited, designed and published by Made Thought, Question No.1 features ‘deeper’ conversation with perfumer Frédéric Malle with product designer Tom Dixon; celebrated chef Skye Gyngell with travel writer David Prior; real-estate and entrepreneur Craig Robins with curator Rodman Primack.
ICON interview on the responsibility of designers
An interview with ICON magazine on how Made Thought incorporates sustainability and circularity into the core of their work, without sacrificing content or style.
Paul Austin comments “[Design] seems to have been in a vacuous state of very much surface, very much a veneer, if you like, of late. And fundamentally, I think designers always had responsibility to actually consider the whole. I’m hoping that designers are coming out of that. And actually its got to be deeper than skin-deep.”
“Five London Design Agencies Kicking Ass in the Industry”
Great to be selected by HOW as one of the archetype design agencies in the UK.
HOW comment: “…this [is an] agency that strikes a balance between style and concept, as well as risk-taking and spontaneity. With so much obvious talent there, we didn’t want to make this ‘Top 5’ list… rather, we present five of many agencies we discovered churning out some eye-popping design. Five agencies worth taking note of.”
Our Plastic Ambition: Plastic Free Fridays
“What we take, how and what we make, and what we waste, is in fact all a simple question of quality.” As designers, we feel passionately that we must shoulder a strong responsibility for this equation and what ‘good design’ really must mean.
From January 2018, Made Thought is committed to reducing plastic use not only across client projects (where we can propose viable, sustainable and long-term alternatives) but our everyday consumption of plastic in our own studio environment. In addition, our team is challenged to consider alternatives for anything consumed at work, so Friday becomes our Plastic Free Day where no food products can be brought into the studio in single-use plastic. This also includes the use of single-use coffee cups which are lined with plastic (which we use 7 million a week in this country).
Nominated for the Walpole British Luxury Awards for Digital Innovation
We were thrilled to be nominated for the Walpole British Luxury Digital Innovation Awards for G.F.Smith’s “The World’s Favourite Colour Project”.
The Walpole British Luxury Awards were created to celebrate and honour exceptional brands and pioneering individuals from across the UK. The annual awards is the only event dedicated to celebrating the very best high-end products and services from a diverse range of British businesses, spanning multiple sectors: from fashion, fragrance and fine jewellery to hotels, automobiles and accessories.
Awarded D&AD “Black” Pencil for rebrand of G.F.Smith
In 2015, we won a very rare, coveted and elusive D&AD BLACK PENCIL for the rebrand of G. F. Smith. The Black Pencil is D&AD’s highest honour with only a few Black Pencils handed out to design (not advertising) every 5-6 years. D&AD (Design & Art Directors) was founded in 1962 by luminaries Alan Fletcher, David Bailey, Terence Donovan and Colin Forbes, a not-for-profit organisation aimed to nurture, inspire and reward creative excellence.