G.F SMITH

Elevating an everyday business to captivate creatives by creating a tactile universe for the world’s
finest paper company.

A brand with nearly 140 years of heritage, G.F Smith provides the finest speciality papers to the creative and fashion industries, our challenge was to raise the desirability of paper across the creative community in a world that is increasingly digital.

With an approach unlike any of its peers, and a consciously daring attitude, driven by creativity and innovation in every shape and form, our approach was to captivate through beauty, inspiration and spectacle without forgetting the proud history of a company that has been pioneering in its trade since the late 19th century. We’ve worked with G.F Smith as a creative partner for over seven years, helping to articulate all aspects of the brand including a new identity to create an organisation more relevant for today.

Awarded D&AD “BLACK” Pencil for Brand Expression in 2015.

Brand Identity

A bespoke typeface, taking inspiration from early twentieth century British typefaces

Q.
How do we raise the desirability of paper amongst the creative community in an increasingly digital world?

A.
Reinvent the story and excite people through the power of the physical and the tactile. Create a cultural brand with the product and story at its heart.

‘Portrait of a Company’ Brand Book

‘The Collection Wall’

Paper Promotions

‘Beauty in the Making’ Exhibition

‘Paper City’ Exhibition at Hull City of Culture

‘Paper City’ for UK City of Culture.

Paper City was a ten day event at Hull 2017, UK City of Culture,
that celebrated colour with installations created by some of the most exciting creative minds from the worlds of contemporary art, design and architecture. Creatives included Richard Woods, Jacqui Poncelet, Max Lamb, Bethan Laura Wood and Made Thought.
'The Fabric of Hull’, paper installation at Paper City, 2017.

A suspended tapestry symbolising the way that the history of Hull and G. F. Smith are interwoven and interlinked. Handwoven in the G. F. Smith factory in Hull by its employees, which makes reference to the jobs, community and relationships that the company has create in the city during their 130-year history.

‘The Perfect Paper Aeroplane’ Project

PLAY

Awarded D&AD “BLACK” Pencil for Brand Expression